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Improving loyalty programs by understanding the customer satisfaction and loyalty : case company Tiki
(2023)
Customer satisfaction is a crucial factor to be considered in the e-commerce industry. Customer satisfaction can directly affect customer loyalty. Companies have published loyalty programs that provide customers with ...
Customer Satisfaction of the Finnish Mobile Operator DNA
(2023)
DNA Plc. is a telecommunication company that has served around Finland since 2000. The company has provided mobile operation and network services and distributed digital devices around these services. Three research findings ...
Building long-term customer relationship by developing loyalty program in a creative way : case company: Debis
(2018)
The aim of the study was to implement a customer loyalty program in a creative way for the case company. Customers are the main financial asset for companies, and customer retention costs less than acquiring new clients. ...
Increasing Bank Customers’ Loyalty through Innovative Loyalty Programs
(2022)
In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ...



